News

AI or authentic?

AI or did everyone just use the same designer? I’m not anti-AI. Far from it. Except now, I can scroll through my feed and start predicting the next poster before I even read the business name. The same colours. The same layouts. The same “creative” details. Majority of AI-generated posters are starting to have the…
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Vehicle, Building & Wayfinding Signage Design

When people think of graphic design, they often picture logos, business cards, or websites. But there is a highly specialised side of the industry that doesn’t get talked about as much – signage design. Despite popular belief, not all designers understand signage, and not all signwriters are trained in graphic design. They are two different…
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Your Designer is Not a Mind Reader

Great design communicates stories, represents values and showcases brands. Designers are experts in bringing your ideas to life, but don’t always make this magic on their own. Every aspect of our lives involves some sort of design.  From the toothpaste packaging you brush your teeth with in the morning, to the bag you carry your…
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Working with a Graphic Designer: What to Expect

If you are working with a designer for the first time, there could be heaps of terminology and processes you are not familiar with. And as you may have already discovered, it is a bit more in-depth than just having a bit of artwork created. Benefiting from the Best If you or your business needs…
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Working with a Graphic Designer: Design Files & Copyright

When working with a graphic designer it is important to know who owns what when it comes to the handing over of files when your project is finished. As the client, you will receive a final artwork file. The final artwork file is either a high-resolution print-ready file with crop marks and bleed for printing…
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