Posts by Tracy Kruger
Your Designer is Not a Mind Reader
Great design communicates stories, represents values and showcases brands. Designers are experts in bringing your ideas to life, but don’t always make this magic on their own. Every aspect of our lives involves some sort of design. From the toothpaste packaging you brush your teeth with in the morning, to the bag you carry your…
Read MoreWorking with a Graphic Designer: What to Expect
If you are working with a designer for the first time, there could be heaps of terminology and processes you are not familiar with. And as you may have already discovered, it is a bit more in-depth than just having a bit of artwork created. Benefiting from the Best If you or your business needs…
Read MoreWorking with a Graphic Designer: Design Files & Copyright
When working with a graphic designer it is important to know who owns what when it comes to the handing over of files when your project is finished. As the client, you will receive a final artwork file. The final artwork file is either a high-resolution print-ready file with crop marks and bleed for printing…
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