AI or authentic?

AI or did everyone just use the same designer? I’m not anti-AI. Far from it. Except now, I can scroll through my feed and start predicting the next poster before I even read the business name. The same colours. The same layouts. The same “creative” details. Majority of AI-generated posters are starting to have the…

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Vehicle, Building & Wayfinding Signage Design

When people think of graphic design, they often picture logos, business cards, or websites. But there is a highly specialised side of the industry that doesn’t get talked about as much – signage design. Despite popular belief, not all designers understand signage, and not all signwriters are trained in graphic design. They are two different…

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