To encourage more young people to vote in the local body elections, Gore District Council wanted a campaign that felt fresh, memorable and relevant to a younger audience.

The campaign, Drop It Like It’s Hot, took inspiration from the famous Snoop Dogg lyrics while giving it a distinctly Gore twist. Building on the iconic Gore ram, we developed the concept for a sheep mascot that became the face of the campaign. The mascot was illustrated by the talented Mel from Wirihana Design, while we created the campaign identity and supporting collateral.

The result was a cohesive campaign that appeared across print and digital channels, using humour and strong visual storytelling to make local elections more engaging for younger voters.