A refreshed brand identity and marketing collateral for ACADS, creating a more positive, contemporary look that better reflects the organisation’s services and supports consistent communication across print and digital.

ACADS had evolved over time, but its branding hadn’t kept pace. The existing logo still featured elements carried over from an earlier identity, including a yellow accent and heavy black, and a tagline that no longer reflected the organisations services.

The supporting marketing material also needed updating to better communicate current services while presenting a more welcoming and professional image.

Rather than starting from scratch, we refined and modernised the existing identity.

We removed the outdated yellow accent and simplified the logo into a single, positive teal colour, creating a cleaner and more cohesive brand. The tagline was updated to better reflect ACADS current services, while the overall identity was refreshed to feel approachable, professional and future-focused.

The new visual direction was then carried through to the brochure, stationery and signage, creating a consistent brand experience across all their marketing assets.