When Lorna and Duncan approached Crispin Design, they wanted a brand that felt as compassionate and personal as the care they provide. As the owners of a local, family-run pet cremation service in Mid Canterbury, they support families with a professional and caring service as a beloved pet makes its final journey.

The name Summerland speaks to a peaceful and beautiful place where souls go to rest. Often described as a land of eternal summer and natural beauty, this meaning became the foundation for the visual direction.

We developed a warm, caring colour palette inspired by the surrounding Canterbury landscape. Soft, sun-washed neutrals reflect openness and light, while grounded darker tones bring depth, calm and reassurance. The palette balances emotion with professionalism, creating a brand presence that feels gentle without losing strength.

The result is a brand that feels soft yet confident. Bespoke product imagery of the different urns and keepsakes ties together thoughtful visuals with a deep sense of personal connection between pet and owner. The identity truly reflects what Summerland Pet Cremation stands for, guiding families every step of the way with care, integrity and a dignified farewell for beloved pets.