TranzAlpine Honey

Squeezy Honey Launch and Rebrand




Agriculture, Manufacturing, Tourism


Launch of the new certified organic Squeezy Honey products and new rebrand reveal


The new premium organic squeezable honey product collection is brimming with all the natural goodness of pure organic New Zealand Mānuka honey and an infusion of lavender that the whole family will love!

Their new bottles are so convenient and easy to use, with two delicious flavours packed with all the goodness you have come to know and love from New Zealand’s #1 Organic Honey Brand.

Crispin Design created beautiful new labels, graphics and branding for the launch unveiling the brand new, bold and modern TranzAlpine Honey logo at the same time.

The brief

The launch of the TranzAlpine Honey premium organic squeezy range included the reveal of their new logo.

Which we have been working on for many months. The result is a perfectly balanced embodiment of a globally recognised brand. An understated premium feel that beautifully reflects the core values of the brand.

Versatility was key. We wanted a bold font that was readable on a small scale, while also visible on colour overlays and in reverse.

The mountain design is the focal point the represents the untouched, alpine region of the pristine South Island.

The Mānuka flowers and rolling hill lines are featured in spot gloss and high build to create touch points on the soft matte laminate label. The high build and gloss features stand out beautifully on the premium style colour range.

The illustrations were created by a very talented designer from our Virtual Collective, Briar from StudioB.

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