MCLEOD REAL ESTATE
Local People, Local Knowledge.
2019 - Ongoing
McLeod Real Estate Branding, Print and Advertising Collateral
- Business cards and personalised luxury desk stationery
- Presentation folders
- Weekly listing templates for local newspapers
- Seasonal and feature advertising campaigns
- Digital templates for ‘Just Listed and Sold’ – created for the team to populate and print out using their own internal system
- Editable Canva templates for ‘Just Listed and Sold’
McLeod Real Estate in Ashburton is the most prominent family real estate agency in Mid Canterbury and have proudly served the region for over 50 years.
Two years ago the unveiling of their brand new business, the real estate brand was looking for a new logo to align with its core values and strong business direction. They elected to keep the iconic ‘Hastings Mcleod’ red colour and balance it with a stylish grey and the classic clean lines of white with elegant typography.
As they surge forward in the region, their branding update reflects their values as an approachable, widely respected and trusted real estate business that delivers.
Creating a sleek and ‘timeless style’ for the McLeod Real Estate brand collection was an important aspect that would reflect their business growth and over 50 years of respected service to the Mid Canterbury region.
Striking exterior and interior signage, brand new stationary, new look ads and a sharp new logo, all in their distinctive colour palette, showcasing their invigorating signature red.
The McLeod Real Estate signature red is synonymous with their brand, symbolising passion, commitment, action, life, courage and community.
The clean lines of the logo typography send a clear and strong message of trust, authenticity, elegance, strength and respect.
The neutral, balanced tone of grey sets the perfect backdrop to carry text with important information. The subtle hue adds a stylish level of depth offering a versatile element of class and luxury.
Continuing on their legacy McLeod Real Estate surge forward in the Mid Canterbury region, armed with a brand that reflects their values as an approachable, widely respected and trusted real estate business that delivers.
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