Closing the Gaps is a sustainable development initiative by local government New Zealand and the Gore District Council in partnership with the Mayor’s Taskforce for Jobs, Hokonui Huanui and the Ministry of Social Development.

The campaign provides practical skills development and connects potential employees with employers. Funding support of up to $6000 is available to employers supporting the employment of 16-24-year-olds and anyone else of any age displaced by COVID-19.

Our brief was to develop a logo for the campaign along with other marketing collateral including a roll-up banner, flag, print adverts, a flyer aimed at businesses and a poster aimed at job seekers.

Sam Cawthorn from Winsome Studios developed the striking logo for the initiative which kicked off in February 2021.

The campaign hit the ground running as roaring success with 25 people employed after just 5 weeks and the support program continues to grow from strength to strength.