Be Like Bob – Get Home Safe Campaign


December 2021


Local government


Our team worked with ACADS - the Ashburton Community Alcohol and Drug Service working to support the community in reducing the harm caused by alcohol and drugs - as part of their drinking and driving summer campaign.

  • Poster & signage design
  • Poker chip
  • Social media graphics
  • Digital billboard
  • Character illustrations

Bob the Sober Driver in his superhero cape is a familiar furry friend you’ll see all over Mid Canterbury this summer.

Maybe you have seen him on a billboard in Ashburton, perhaps you have seen his posters in town, maybe the poker chips in the pub had a picture of his face reminding you to get home safe.

Bob is one of the ACADS (Ashburton Community Alcohol and Drug Service working to reduce the harm in the community caused by drugs and alcohol) mascots.

He and his mates never leave each other behind and make sure that everyone gets home safe.

The Crispin Design team worked with ACADS on their summer ‘Be like Bob’ safety campaign that included a flash town center billboard, poker chips, posters, social media graphics, coreflute signage and character illustrations.

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