Our team worked with ACADS – the Ashburton Community Alcohol and Drug Service – as part of their alcohol-free cocktail competition during the 2019 Dry July campaign. Our team developed a suite of funky designs to help them promote the campaign.

In an effort to reduce drink-driving and offer ‘good choices’ for alcohol-free beverages, ACADS ran a local competition with participating establishments offering alcohol-free cocktails.

The entrants were judged on: how many drinks they sell, how nutritious the drink is, and how well they named, promoted and presented their alcohol-free cocktail throughout the month.
The Good Choices Competition was supported by local Ashburton establishments, who each created a signature alcohol-free cocktail as part of their entry.

The cocktails displayed the ‘I support Good Choices’ tags and the establishment promoted themselves as a Good Choices Enabler Ambassador for the Month of Dry July in 2019.