Deadly Cocktail


Summer 2020


Events & Campaigns, Local government


ACADS Deadly Cocktail Drink and Drive Campaign 2020

  • Logo design
  • Poster design
  • DLE flyer
  • Coreflute signs
  • Billboard design
  • Keyring
  • Loyalty card
  • Pen design

The Deadly Cocktail campaign by ACADS is part of the annual drinking and driving awareness campaign run during the summer season throughout Mid-Canterbury. Crispin Creative Design created the full suite of marketing collateral for the campaign.

The brief

Our team worked with ACADS – the Ashburton Community Alcohol and Drug Service to support the awareness around the harm caused by alcohol – as part of their drinking and driving summer campaign.

The ‘cocktail of destruction’ was created to visually show symbols of the harmful affects drink driving has not just on the driver or potential victim(s) but of the families and the community.

  • 1 nip of prison time
  • 1 cup of wreckage
  • 2 buckets of loved ones tears
  • 3/4 cup of crushed ribs
  • 1ml of family leaving
  • 1 cup loss of loved ones
  • 1/2 cup of blood splatter


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