Using Colour Correctly Ever wanted to know what designers really mean when we harp on about colours? CMYK – for digital printing and print advertising (we use this the most). Aim to have a colour made up of only 3 – otherwise you’ll run into trouble when plates shift in newsprint (that blurred effect you

Choosing a colour for your brand One of the key elements of building a strong brand is color selection. Every colour has a different feel and various associations. By choosing a colour or a combination of colors for your brand identity, you will take on those associations. Colours will evoke certain emotions and feelings towards