The foundation of strong branding is consistency
Whether you offer exceptional service or high quality products, it is crucial your organisation’s brand image is uniform and instantly recognizable.
That means setting a specific style for all of your marketing material. This is your brand.
It should have a point of difference, and a strong and effective message that is aimed at your target market. The repeated used of your colours, fonts, graphics (or no graphics) is essential to promote and reinforce recognition of your brand, product, service or organisation.
Your branding style needs to flow easily from one promotional item to another, for example; your business card must match the design of your brochure or price list and your website needs to reflect these same style elements.
The adverts which you place in the newspaper or magazines should all be uniform and once again, tie in with your website and print material. And last but not least your exterior or vehicle signage (moving billboards) need to match all of the above.
At Crispin Design we specialise in keeping your brand consistent.
We deal with website designers, advertisers and signwriters to make sure your brand is correctly reproduced in every aspect of your advertising and branding.
Ready to get started?
Fill out a PROJECT REQUEST FORM and we can get the ball rolling on your next branding project!