Liven up your advertising
At Crispin Design create consistent and eye catching advertising for our clients.
In advertising it is important that your brand is recognised instantly and kept similar to all your marketing material, and all your advertising layouts.
Weather it be a full page in the newspaper or a quarter page advert in a small local publication, we can set you up with a set of advertising templates that can be reproduced into the standard advert sizes.
Too often you see in print advertising completely different looking adverts for different publications, all for the same business. One designers idea on how a business should stand out is completely different to another’s and that is the same with standard of design.
A good investment is to (at least) get your brand advertising footer set up in a range of sizes, that has your logo and contact details. This can then go to all your advertisers so they have the correct colours, fonts and logo version to use.
Basic rules for effective advertising copy and design
• Attention grabbing headline – that suggests either a ‘solution’ to a problem the customer may have, a curiosity statement, news or topicality e.g. valentine’s day, world cup or a even a local event
• Interest statement – a blurb that engages the reader to keep their attention
• Desire to buy – promote features and benefit’s of the product or service you offer
• Imagery – images are great to use especially if they tell a story of how a product is used or a benefit it will have to the customer
• Conviction – what is your unique selling point
• Action – a clear instruction about how and where the customer can get your product or locate your service
• Contact – your main contact details and business logo (you don’t need the fax number taking up valuable advertising space if no one ever faxes you)
Colours that ‘pop’ in advertising
Red, yellow, bright green, blue and black are all basic colours that stand out in advertising.
You need to be thoughtful when choosing colours for your brand. Any colour that is made up of all 4 CMYK plates does not always print well in newspaper or can look muddy or lack lusture when changed from PMS to CMYK.
Should you use a photo?
Photos are great tool to use – if they are good quality.
There is no point in using a low quality image, as it will downgrade the quality of your advert. Pictures need to visually sum up a benefit to what you are offing or show an example of how the product can be used.
Using friendly pictures of your sales team or whoever deals personally with your clients can be a great way to enforce recognition of your business. When a customer walks into your shop/office and they see that friendly person that’s in the paper and they automatically feel they have made an instant connection.
Need help on your next advertising campaign? Give Sarah at Crispin Design a call on 03 308 2353.
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Fill out a PROJECT REQUEST FORM and we can get the ball rolling on your new advertising project!