Choosing a colour for your brand
One of the key elements of building a strong brand is color selection. Every colour has a different feel and various associations. By choosing a colour or a combination of colors for your brand identity, you will take on those associations. Colours will evoke certain emotions and feelings towards your brand so it is important to choose a color that will represent your identity effectively. The colour will also be recognizable on any promotional media and your logos.
Yellow – warmth, sunshine, happiness, optimistic, playful, friendship, hope, hazards.
Orange – playfulness, energy, warmth, vibrant, wisdom, action, successful, warning.
Red – excitement, love, passion, anger, strength, power, leadership, danger, heat.
Pink – soft, sweet, friendly, gentle, feminine, nurture, security, tranquil, innocence.
Purple – knowledge, integrity, spiritual, royalty, wealth, sophistication, mystery, creativity.
Blue – trust, reliability, calm, stability, confidence, productivity, tranquillity, technology.
Turquoise/Aqua – generosity, elation, motivated, active, dynamic.
Green – nature, money, luck, envy, earth, harmony, fresh, growth, peace, recycling.
Black – sophistication, elegant, seductive, powerful, exclusive, intelligence, evil.
Grey – wisdom, timeless, conservative, neutrality, practical, depression, balance.
White – pure, innocent, neutral, sterile, peace, youthful, new, luxury, pristine, simplicity.
Silver – prestige, cold, scientific, Integrity, maturity, innovation, style.
Gold – prestige, expensive.
Brown – stability, earthy, reliable, gentile, classic, organic, richness, tradition, poverty.