With every logo design package we create we present you with your very own; handy little brand manual.
Building and maintaining a powerful brand takes work. So we put togther a handy little brand guide to make sure that your logo is used consistently by everyone.
Your brand manual includes:
• Your logo in the following acceptable formats: stacked and/or landscape, single colour and/or greyscale and reversed.
• Your brand colours specified in: CMYK, RGB, PMS and 3M vinyl matches.
PLUS the specific typefaces (fonts) used to create and complement your logo.
• Your logo is also supplied on disc and in the following file types: JPEG, PDF, EPS and PNG. (CMYK files are the best choice for print and RGB files are for use online).
We know you are proud of your brand and we want others to also take pride in using your logo. You may want to lend you brand guide or email the PDF version to any of the following: website designers, signwriters, commercial printers, newspaper and magazines publishers etc.
It is so important to keep continuity of your branding style… be proud of your brand and don’t accept anything less because sometimes there are ‘naughty’ people out there who don’t care about your brand and they alter your look.
This is a big no no. No one should ever stretch your logo out of proportion, change it’s colour, use a low res file or slap it ontop of an image/block of colour in a clunky white box!
There are many more examples of naughty and uncaring design and it is our job to help eliminate the risk of ‘low quality design’ happening to your brand by educating and arming you with your handy little brand guide and disc of widely used file formats.
Don’t just fit in… Stand out!
